Attention Coaches, Speakers, Consultants, Self-Employed Service Professionals, and Online Entrepreneurs ...
Finally ...
A Powerful Business Planning Program That Sets You On The Right Course For Creating A Profitable And Thriving Business.
Plus The Personal One-On-One Attention That Makes Your Success Inevitable
Imagine Where Your Business Will Be Six Months From Now ...
With Direct Access to My Consulting, Expertise, And Accountability
Are You Ready For Your 2012 Business Turnaround?
From: Tracey Lawton
Re: Create a Profitable and Thriving Business that you will love!
Dear Overwhelmed and Frustrated Business Owner
I recently asked business owners a single question, “Do you have a business plan?” And a whopping 80% said that they did not!
That’s 80% of you reading this right now who are struggling to grow your business; who are overwhelmed, frustrated, and disillusioned by the whole solo entrepreneur lifestyle!
And you’re struggling with your businesses simply because you don’t have a plan to follow. And the result?
- You’re too far ahead of yourself.
- You’re working on too many things.
- You’re finding yourself thwarted by overwhelm.
Having a customized Business Plan and strategic Marketing Action Plan (MAP) is the roadmap to success for your business.
Just think for a minute…
- Wouldn’t it be great if you could have an organized and structured plan for taking your business to the next level?
- Wouldn’t it be great if you could get clear, be focused, and NOT overwhelmed?
- Wouldn’t it be great if you could sit down at your desk each morning and know exactly what you need to do that day?
This is exactly what happens when you DO have a Business Plan (a.k.a. road map) in place!
Gone are the overwhelm, frustration, and chaos. And instead you’re clear, focused, and organized.
And the result?
- A business that you love
- A business that is thriving and bringing you new clients and prospects into your pipeline daily
- A business that fits your lifestyle
- And a business that generates more profits!
The good news is…
And I’m going to show you exactly how you can achieve the business that you envision when we work together, closely, one-on-one.
Introducing the…
The vision for my business is becoming more of a reality. You truly are a maven. Participating in the BPIC program has been the best investment I have made in my business all year!! Your spot-on coaching has been beyond compare. You are the Real Deal!
Danielle Levy
I have been running my own online business for 10 years, and during that time have worked closely with many six- and seven-figure business owners, providing them with business planning and online marketing support. This program is a culmination of my many years of working in the trenches with these business owners. Plus, my pre-self-employment days as an office manager with a multi-million dollar Government funded project, and a public sector management consultancy practice, have all added to the wealth, knowledge, and expertise I bring to this program.
simply because they do not have that all-important business management know-how.
And I want to share it all with YOU!
The Business Planning Inner Circle is a six-month program for creating your own customized Business Plan and strategic Marketing Action Plan (MAP) that is a private one-on-one program that has some group virtual workshop elements. Together we will:
- Create your own customized Business Plan (a.k.a. your road map)
- Take this information and turn it into your strategic Marketing Action Plan (MAP)
- And then develop an implementation plan so that you actually put your Business Plan into action
Plus you will get all the tools, resources, checklists, cheat sheets, advice, guidance, and support to ensure you stay on track.
I am thrilled with what we accomplished and know I can easily move forward. I feel fantastic about the time we spent together working on this!!
My retreat topic with Tracey was to focus on developing an information product as well as think about my Signature System. The night before the retreat I received an email packet from Tracey mapping out the steps we would cover. This immediately made me feel the outcome could be achieved. We covered all the steps with enough time for me to even begin the writing.
Maurine Patten
- Creating your Big Picture Vision for your business. This is where we’ll start… you’ll specify want you want your business to look like; who you want to work with; what you want to do; and what lifestyle you want to create for yourself. Everything we do then from this point forward will lead you to creating your ideal business and lifestyle – one that is true to your values and visions, and one that gets you really excited to work on your business every day.
- Defining your Ideal Client (a.k.a. target market or niche). Many business owners tell me that this is their SINGLE biggest struggle when it comes to running their business. They don’t know who they’re meant to work with, and so don’t attract their ideal client. Because they don’t know who their ideal client is, they find running their business a real struggle. Their marketing is hard; putting together products and programs is hard; and they’re generally disillusioned with the whole entrepreneur lifestyle. Together we will create your Ideal Client Profile, and you’ll know exactly who to market to, what to say to them, and what offerings to make.
- Creating your Product and Marketing Funnel. Once you know what you want your business to look like and who your perfect clients are, creating products and offerings becomes so much easier. Together we’ll map out your product and marketing funnel so that you know exactly what it is you want to offer … no more being distracted by ‘bright shiny object’ syndrome. We’ll map out exactly what you’re going to be offering at each level, and create a plan for your clients to easily and gracefully move from one level to the next.
- Finding the best Marketing Strategies to Grow Your Business (both Online & Offline). There are so many different strategies out there and I bet you’re pulled in so many different directions with one person telling you this is the best strategy; another person telling you that something else is better … this in itself can be very overwhelming and leave you feeling confused. The truth is, no one strategy works on it’s own; you have to have a combination of several different marketing strategies (both online and offline) which are all pulled together in a systemized and automated way to create your very own online marketing flow. We’ll look at lots of different online and offline marketing strategies, find the best one(s) for you, and pull them all together into your own unique marketing strategy.
- Putting Your Projects Into Action. You may have several projects that are just ideas right now – perhaps it’s an information product (I’m a huge fan of creating a Signature Information Product), a group coaching program, or a one-on-one private client program, but you’re unsure how to turn that idea into a reality. Don’t worry! Together we will take your ideas and turn them into very lucrative income streams for you. We’ll work on everything … from the product/program creation right through to launch and beyond.
- And Let’s Not Forget the Systems! None of this will work unless you have the right systems in place to support your business growth. This includes everything from your filing and financial management systems, to your automated list building systems, to which tools and services you’ll be using so that your business becomes streamlined, systemized, and automated … and everything in-between. No stone will be left unturned when it comes to having the right systems in place to grow your business.
“…received 3 new clients…”
Before working with Tracey I didn’t have a clear vision on where my business was going. I wanted to grow but I didn’t know where or how I was going to accomplish that growth. Since working with Tracey I have a clearer vision; I now have the tools she taught me on how to completely organize what I want to do just by using her simple methods. Before I begin a new product, project or idea I refer to the tools she taught me.
Tracey was truly amazing how she brought something to the surface on what I have been trying for years to accomplish with my business. I never thought it was possible for me to have a product that I would enjoy and after just two calls with Tracey it emerged. I now have the same system that we used to work with future products in the future. Thanks to Tracey for her guidance, support and organization.
I have also created my new website as a result of the process she taught me; received 3 new clients specific to that niche; and I am enjoying what I love to do most.
Jacki Opferman
You may have tried other products and programs … heck, you probably have a TON of info products sat on your PC or bookshelf promising you the latest “secret” or “blueprint”, but what’s missing from these programs, and why they’re not working for you is that they don’t provide you with:
- the Accountability;
- the Support; or
- the Implementation to ensure your success.
Unlike these other programs, the Business Planning Inner Circle provides you with all of these. You get:
- Accountability: weekly accountability direct with me to ensure you stay on track.
- Support: unlimited and private email access with me, plus private one-on-one calls, to ensure that you never get stuck again.
- Implementation: step-by-step implementation know-how to ensure that your ideas are turned into action.
“… to take my marketing mess and make it not only a message, but a blueprint.”
Before working with Tracey my marketing strategy and follow up was hit or miss. She has the zen ability to take my marketing mess and make it not only a message, but a blueprint. Her systems, knowledge, and passion have enabled me to build a multiple six figure business by doing only what I love.
Starting January 1, 2012
- 90-Minute LIVE Virtual Business Planning Workshop: To jumpstart your business planning success we’ll kick off with this live virtual group workshop; and you’ll even receive via USPS your Business Planning Toolkit so you’ll have everything you need to create your own, customized business and strategic marketing action plans as we go through the workshop together. Workshop Date: January 12, 2012
- 6, PRIVATE ONE-ON-ONE Calls (one per month) with me: This is where we really focus in on YOUR business so that you can create your thriving and profitable business. Think of these calls as your very own private Q&A calls where we get to plan, strategize, brainstorm, and implement. These calls have generated amazing breakthroughs for my clients.
- 3, 60-Minute Mastermind/Q&A Calls: With the other members of the BPIC we’ll all come together to share success stories, seek feedback, ask a question, or brainstorm a new idea. Through the power of a group you’ll be able to get some additional insights and valuable support from me and your peers.
- 2, 60-Day Action Planning Workshops: Creating a big picture vision for your business and setting about implementing the plan to achieve your vision can feel very overwhelming. That’s why we chunk things down with these LIVE 60-Day Action Planning Virtual Workshops.
- UNLIMITED private email support: You’ll get direct and unlimited access to me via email so that you never feel stuck when it comes to building your business. No waiting for your next private call; instead simply send me an email and I’ll be able to support you right then and there.
- The complete Easy Office Organization Home-Study System, mailed directly to your door.
- My one-of-a-kind Business Planning Toolkit, mailed directly to your door in time for our kick-off virtual Business Planning Workshop.
- Access to ALL of the School for Online Business Success 2011-12 virtual workshops.
- Unlimited Email Support begins as soon as your register!
- Create your own customized Business Plan (a.k.a. your road map) so that you know the exact route you need to take to create your profitable and thriving business.
- Take this information and turn it into your strategic Marketing Action Plan (MAP) so you know exactly what to do each day, week, month, quarter. No second guessing yourself; you’ll know exactly what to do.
- And then develop an implementation plan so that you actually put your Business Plan into action. After all, it’s no good having your business all mapped out if you don’t have a plan in place to implement. Together we’ll make sure that ALL of your plans are implemented and that stuff gets done!
Yep, that’s right! You already know that not having a business plan in place leads to:
- lack of clarity and focus
- overwhelm
- frustration
But are you also aware that your lack of inaction and implementation is severaly affecting your bottom line?
Let me explain what I mean, using these two very real scenarios below…
Scenario #1: To Create a First Level Info Product
Problems with implementing this goal:
- Don’t have a clear idea for what the product should include, or only have a vague idea (lack of research).
- Don’t know in what format to offer it, e.g. eBook, ecourse, digital download, physical product (again, lack of research).
- Don’t know how to set up the systems to automate the buying process via your website – so you can make sales year round.
- Don’t know how to set up a product launch.
What is the REAL cost of not doing this?
Sales Goal = to sell four items per week (very doable with the right promotions and follow-up sequencing)
Weekly Sales: 4 x $97 = $388
Annual Sales: $388 x 52 = $20,176
In this case, not having a clear plan of action for creating and launching your first level info product is actually costing you $20,176 in lost revenues!
Scenario #2: To Create a 12-week Group Coaching Program
Problems with implementing this goal:
- Not sure what the components of the program should be, e.g. teleclasses, video, workbooks, private forum etc.
- Don’t know how to set up the systems so that people can register for the program and automatically receive their materials.
- Not sure how to set up a program launch.
Spaces Available = 10 participants
Frequency = 2 times per year
Program Sales: 10 x $497 = $4,970
Annual Sales: $4,970 x 2 = $9,940
In this case, not having a clear plan of action for creating and launching your group coaching program is actually costing you $9,940 in lost revenues!
Before I get into the nitty-gritty of registering for this program, I have to ask:
Not everyone is, and this is why I need to ask you. I don’t want you to sign up and invest your money in a program that you aren’t ready for just yet.
So, you may be a good fit for the Business Planning Inner Circle if you…
- Are a solo service professional such as a life coach, business coach, speaker, consultant, virtual assistant, web/graphic designer, therapist, or other solo service professional and you are looking to create and/or expand the online side of your business.
- Are a “newer” business owner and are just getting started, but don’t know how to get going with your business.
- Have been in business for a while, and you are ready to take your business to the next level of growth but don’t know how to get there.
Also, you will be a good fit for this program if you…
- Are committed to your vision of what you want your business to be and you like to be shown exactly how to get there, step-by-step.
- Want personal access to a teacher who explains things clearly and provides you with everything you need to get you to where you want to be.
- Are DECISIVE and willing to do the work that is required to move you forward, and are willing to actively participate in the program.
- Want to create a profitable and thriving business.
On the other hand, you really will NOT be a good candidate for the Business Planning Inner Circle if you…
- Simply aren’t ready to do the work involved to create your profitable and thriving business.
- Aren’t willing to make the investment in your business, with your time and your money.
- Have a hard time keeping commitments to yourself and others.
- Don’t understand that I am giving you the support, accountability, guidance, and advice you need to get started but it’s your responsibility to keep going and continue to implement the Action Steps I share with you to move you forward.
Before you reserve your spot…You may be used to my no quibbles guarantee. But this program is a little different. The reason is simple. The more committed you are the more successful you will be. PLEASE, only enroll in this program if you are serious about building your business and are ready to commit fully to your success. Your enagement in this program is critical to this success.
I am going to dedicate six months of my time to the success of you and your business during this program, which has been carefully designed to give the you exact tools, strategies, resources, guidance, advice, and support that you need to succeed. I know the value I’ll be delivering to you and I’m commited to helping you create your profitable and thriving business. I am asking that you show the same level of commitment to your success too.
So, if within the first 14 days after you have registered you decide this program is not for you, you many cancel your registration and receive a full refund of monies paid on the condition that:
- Any materials that have been mailed to you are returned in full re-saleable condition. No marks, tears, doodles, or any other imperfections.
- Should you have had your first 30-minute private consultation during this time, your refund will be deducted the cost of the consultation.
Please note that after the first 14 days all registrations are final. Your commitment is important to the success of this program and there are no refunds or cancellations for non-participation.
This Business Planning Inner Circle is everything I’ve ever learned and implemented for running a successful online solo service business, and nothing would give me more pleasure than teaching these same strategies to you so that you can create your profitable and thriving business … fast!
Warmly,
PS. Imagine … just for a minute … what your business will look like six months from now, after you’ve had weekly direct access, support, and accountability with me.
PPS. Don’t let this opportunity pass … if you know this program is right for you ACT NOW and register today. Just *8* Spots Available.